Tara Ballard is the Director of Ballard Collective - splitting her time between Canberra and the Sunshine Coast but working with clients right across Australia.

With over fifteen years of industry experience, Tara is a strategic thinker that has experience in managing complex issues in fast-paced environments.

Tara has extensive experience driving results for a suite of high-profile brands including Microsoft, Toll Group, Australian Sporting Goods Association (ASGA), Moula, Canon, Australian Sports Technologies Network (ASTN), Mercer and NAB – with a particular focus on technology, sports, finance and sustainability.

Tara works with her clients to drive meaningful and consistent communications across all channels to make a real impact and meet key business objectives. Tara is passionate about storytelling, she thrives on building brands and developing narratives that cut through the noise, ensuring content has purpose and impact.

Tara specialises in marketing comms strategy, brand messaging, public relations campaigns, media relations, corporate comms and crafting thought leadership content - as well as working closely with other trusted specialists (from graphic designers and social media strategists to videographers) to ensure all comms activity comes together cohesively.

If she’s not in the office (or juggling her two little boys) you’ll find her near the beach with a good book and a strong coffee.